This spray-on coating, the complaint alleges, gives the crackers their golden color, but “his is misleading, because consumers will expect that the cause of the golden hue of the Product is butter.” The complaint claims, “The Product contains more vegetable oils than expected given the absence of any qualification of ‘Golden Butter’ or disclosure of butter substitutes on the ingredient list.” Many crackers are sprayed with fats after they come out of the oven, it claims, and adds a speculation: “Assuming the Product uses vegetable oils as a topical spray, they are applied at around 8-18% of the cracker weight, which is consistent with the amount of vegetable oils in the Product, based on the Nutrition Facts.”
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